Visit Visual Rhetoric. Many of your assignments are in genres that require combinations of modes: oral, written, and visual rhetoric. Examples: poster presentations, web pages, and oral presentations ...

A new theoretical framework for the study of images is advanced in which advertising images are a sophisticated form of visual rhetoric. The process of consumer response implied by the new framework ...

Laurie Gries, an assistant professor with a joint appointment in communication and the Program for Writing and Rhetoric, has won a 2016 CCCC Advancement of Knowledge Award for her book, Still Life ...

JAC Online is the companion website to the print journal JAC: a forum for scholars interested in theoretical approaches to the interdisciplinary study of rhetoric, culture, and politics. Its purpose ...

Advertising is an important means by which economic enterprises communicate with both their current and potential customers. A decades-old question is how effective it can be in terms of persuasion.