Visit Visual Rhetoric. Many of your assignments are in genres that require combinations of modes: oral, written, and visual rhetoric. Examples: poster presentations, web pages, and oral presentations ...

This essay illustrates key features of visual rhetoric as they operate in two professional academic hypertexts and student work designed for the World Wide Web. By looking at features like audience ...

Laurie Gries, an assistant professor with a joint appointment in communication and the Program for Writing and Rhetoric, has won a 2016 CCCC Advancement of Knowledge Award for her book, Still Life ...

A new theoretical framework for the study of images is advanced in which advertising images are a sophisticated form of visual rhetoric. The process of consumer response implied by the new framework ...

Advertising is an important means by which economic enterprises communicate with both their current and potential customers. A decades-old question is how effective it can be in terms of persuasion.