California-based bicycle brand Santa Cruz is popular for its capable mountain bikes, and has been a staple in the industry for decades now. Like all major bike brands, Santa Cruz has hopped in full ...

SANTA CRUZ — Some of the most popular, high-end recreational products in the world are assembled here in Santa Cruz. They are, literally, here one second and gone the next — off the racks and into the ...

Santa Cruz just unveiled a new electric mountain bike that it says is designed for tackling the "steepest and deepest" of trails, with optional coil shocks and a premium carbon fiber frame. The Bullit ...

“Dad, can I have a mountain bike for Christmas?” “Sure. We can go down to Wal-Mart or Target and pick something out for you.” “We either have to get it online or go down to Santa Cruz, California.” ...

Santa Cruz has just revealed the fourth incarnation of its Hightower. Dubbed by the brand as "probably the most versatile bike in our line-up", the latest version gets more travel, a slacker front end ...

Santa Cruz Bicycles is a name that popped up in the middle of 1994 in Santa Cruz, California. Originally operating out of a small space the size of a standard garage, the first bike, the Tazmon, was a ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Just as ugly as a Sherman tank.

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. This bike's beauty is not ...