As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

This is a preview. Log in through your library . Abstract Abstract The article considers the role of qualitative research methods in CALL through describing a series of examples. These examples are ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use ...

In accounting, assessing research primarily focuses on two main standards for evaluation: quality and validity. Additionally, accounting research also requires some type of qualitative standard to ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

(By Marc Greenspan) The previous column talked about evolving from demographic segmentation to qualitative segmentation. It’s a more effective method to zero in on the advertiser’s most likely ...