Even a small business needs to effectively communicate its mission to its target demographic. Large corporations spend millions on public relations campaigns that are designed to build the brand, ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

NEW YORK, Aug. 20, 2024 (GLOBE NEWSWIRE) -- It can be difficult to craft compelling press releases. But we’re here to help. Get inspired with four press release examples taken directly from the ...

As a PR professional, understanding media bias is imperative for effectively navigating the media landscape and ensuring that ...

Public relations (PR) professionals tend to have a lot on their plate. From organizing media tours to responding to press requests, we’re willing to bet your day is packed. That’s why some PR pros use ...

A public relations organization is a private firm that specializes in changing, altering or influencing public opinion in the interests of their clients. With some exceptions, these organizations are ...

Many movements select carefully the individuals they want to “put on front street” to represent the preferred “public relations” images of their movement. These are the “PR HEROES”. Usually they are ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...