The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

Looking at the calendar year of 2025 — including multiplatform linear and streaming ratings — ABC's "High Potential" and CBS' ...

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

Tracker and High Potential are definitely the drama series with the greatest impact among the networks for the year 2025! The Nielsen multiplatform figures for the 202 ...

Fox News won the night in prime-time with 4.7 million viewers, according to Nielsen data. MS NOW (formerly MSNBC) was in ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Fewer Americans watched the top television programs on broadcast and cable networks during the second week of December, ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Nielsen said it plans to make its combination of panel data plus big-data measurement systems available to use as its preferred currency effective in September, when upfront deals cut this spring take ...

Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than ...

A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

Independent ratings agency Nielsen plans to incorporate viewing data from Amazon in its “Thursday Night Football” ratings. This move to use third-party data is a first, as Nielsen has historically ...