Advertising measurement platform VideoAmp says it now offers a second-by-second measurement tool for TV-video marketers. The measurement tool combines data from smart TV ACR (automated content ...
The cross-platform measurement product has been hotly anticipated by marketers. By Alex Weprin Senior Editor One of Nielsen‘s critical measurement projects, Nielsen One Ads, officially has a launch ...
In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts. VideoAmp, one of a group of measurement companies that has worked with TV networks to devise ...
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