As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

A solid marketing strategy should support a firm’s goals, whether that be growing revenues, increasing profits, attracting or retaining top talent, expanding service lines, or gaining market share in ...

This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision. There is an enormous difference between creating impact ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight. The central character of the children’s story "Goldilocks and ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

Senior management focuses on conversions while sales and marketing teams focus on new leads. Recurring revenue metrics are downplayed or ignored. Test results for offers are dismissed by senior ...