Congressional committee suspects Lipitor ads featured athletic stand-in. Feb. 7, 2008 — -- A congressional committee believes the creator of the first artificial heart may have misled viewers by ...

New York, NY - Artificial heart pioneer Dr Robert Jarvik is in hot water again over his celebrity endorsement of Lipitor—or, more accurately, cold water. Or is he? A television advertisement at the ...

Pfizer, under congressional scrutiny for its ubiquitous TV ads for Lipitor, said Monday that it would drop its ad campaign featuring Robert Jarvik, one of the inventors of the artificial heart. One ad ...

A House panel probing the way prescription drugs are marketed has upped the pressure on the Food and Drug Administration, insisting that regulators explain their approval of a Lipitor ad starring ...

For months, Dr. Robert Jarvik, who invented the artificial heart, has been the face millions of Americans see every night, in a high-budget series of ads. "After my father died, I devoted my life to ...

Robert Jarvik, whose presence in ads for cholesterol medication Lipitor is no more, has released a statement of his own. The medical doctor and cardiac bioengineering pioneer who is president and CEO ...

television ads two years ago for the Pfizer cholesterol drug Lipitor. The ads have depicted him, among other outdoorsy pursuits, rowing a one-man racing shell swiftly across a mountain lake. "When ...

Pfizer is canceling advertisements for the cholesterol pill Lipitor featuring Robert Jarvik, the inventor of an artificial heart, as Congress is investigating whether the commercials are misleading.

Pfizer said Monday it is pulling its Lipitor advertisements that feature the inventor of the artificial heart whose endorsement came under congressional fire earlier this year. In the ads, which began ...

Under criticism that its ads are misleading, Pfizer said Monday that it would cancel a long-running advertising campaign using artificial heart pioneer Robert Jarvik as a spokesman for its cholesterol ...

Pfizer Inc. has resumed television ads for the cholesterol pill Lipitor, six months after stopping commercials with artificial-heart inventor Robert Jarvik that led to a congressional investigation.

The top-selling prescription drug in the world is getting a new marketing campaign starting today.The campaign, developed by Lipitor DTC agency of record Kaplan Thaler Group, incorporates television ...