Jockey advertisements worn during the Preakness Stakes (gr. I) telecast on NBC received little "exposure time," a sports marketing firm's analysis has concluded. According to Michigan-based Joyce ...

The Thoroughbred Owners and Breeders Association has formed a committee that will study the use of jockey advertising in live races and trya and come up with a plan "that benefits the entire sport." ...

(LEXINGTON, Ky.)-- Hall of Fame jockey Kent Desormeaux pledged a vigorous legal fight against Kentucky racing officials who suspended him and two other riders for ads they wore on their pant legs ...

WATCH: Tyra Banks Accused of Being on Drugs After Having a Meltdown About Santa Claus at Sydney Drag Club — 'She's So High!' It's all over all right. On May 14, just one day before news broke that Ben ...

Earlier this year, there was a considerable deal of buzz around New York Jets backup QB Tim Tebow inking an endorsement deal with the underwear company Jockey, because the world’s most famous virgin ...