As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...

It’s interesting to see how these recent marketing campaigns tried to stand out, especially with so much new tech like AI ...

Being funny is good, right? Sometimes it is. Humor in marketing can grab attention and make your brand memorable. But there are also downsides to looking for laughs. If your jokes fall flat, you can ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

His interests in humor and consumer behavior have meshed in one of his current projects, which investigates the potential downside of pursuing humor in marketing communications. McGraw, along with ...