Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within ...

Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ...

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here.

Why organize keywords? Keyword lists are messy. They contain every little variation of each particular query because they include whatever enough people spontaneously type into the search box. We ...

Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the ...

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the ...

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.

You can use the site search operator to perform SEO tasks like checking the indexing status page, seeing if a page or website ranks for a keyword, auditing for user-generated spam and more.