Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Netflix and Amazon struck a deal that will let advertisers buy up programmatic inventory on Netflix via Amazon's demand-side ...

Here's how programmatic advertising works. It provides the best opportunities for outstanding brand recognition.

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. We offer four tips to help you get your head round this form of advertisingWhen it comes to programmatic ...

Programmatic advertising has become a powerful, efficient and effective tool for brands. But that doesn’t mean there’s no work to be done.

Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate ...

Once viewed as a tool only accessible to the bigger brands, programmatic has evolved. Today, it offers all advertisers speed, ...

When most people think of out-of-home, they picture a traditional static billboard on the side of the freeway. But over the ...

Xnurta, a Bellevue, Wash.-based startup that uses AI to help brands and agencies manage their advertising on Amazon and other ...

(Ad) Regarding elections, the importance of political advertising couldn't be any greater. Learn how to win big with these programmatic advertising examples.

So if the programmatic pros outweigh the cons (and many brands, despite the naysayers, do continue to invest), how do you go about selecting a provider? Many purport to offer the same benefits, so ...