Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

How Does Programmatic Advertising Work?Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. We offer four tips to help you get your head round this form of advertisingWhen it comes to programmatic ...

Here's how programmatic advertising works. It provides the best opportunities for outstanding brand recognition.

Programmatic advertising has become a powerful, efficient and effective tool for brands. But that doesn’t mean there’s no work to be done.

Headquartered in Berlin and operating globally, Adsquare empowers advertisers to plan, buy, optimise, and validate ...

Once viewed as a tool only accessible to the bigger brands, programmatic has evolved. Today, it offers all advertisers speed, ...

Xnurta, a Bellevue, Wash.-based startup that uses AI to help brands and agencies manage their advertising on Amazon and other ...

(Ad) Regarding elections, the importance of political advertising couldn't be any greater. Learn how to win big with these programmatic advertising examples.

Advertising technology had been around since the '90s, but thanks to venture capital investment, hundreds of programmatic advertising companies emerged simultaneously.

Jess Pike speaks to the experts to find out what it takes to make a success of programmatic, what to consider before you select a provider and how to seize back some buyer control.So if the ...