Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.

Prescriptive technologies take in the constantly evolving factors that affect sales organizations and then prescribe a best path forward. They tell salespeople who to contact, when to do it, and why.

Prescriptive analytics is nothing short of automating your business. But there's lots of hard work, and many stages you need to go through before you get there.

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

Prescriptive analytics are objective rather than subjective—and let you be proactive rather than reactive. Using prescriptive analytics, you can identify what type of sales activities, and what ...

Let me give you a quick example of prescriptive analytics in action. One of our fashion customers used Profitect’s Inventory module to identify a new product with a higher rate of return.

Using Both Types Of Analytics To Optimize The Customer Journey Both descriptive and prescriptive analytics play a part in optimizing your customer experience.

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One of the biggest catchphrases in nearly every retail trend conversation today is the “Amazon effect.” And after looking at the latest sales data, it’s clear why that is. For example, Slice ...

A recent Tech Pro Research poll shows 65% of respondents currently use or plan to use prescriptive analytics within the next 12 to 24 months.