Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Discover the top augmented reality companies shaping 2026. Compare leading AR innovators by use case, technology, and ...

With the extended reality (XR) revolution already underway, it’s easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today.

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more This article was contributed by Louis ...

After a few generations of boring, iterative devices that were impossible to get excited about, we're finally entering a new phase in the smartphone industry that promises to be far more compelling.

A new medical device collaboration is giving surgeons “x-ray vision,” by fusing digitally enhanced images directly into the microscope of a surgical device. The tech, called SyncAR, is a partnership ...

Augmented reality (AR) is an interactive 3D experience that combines a view of the real world with computer-generated elements. AR is different from VR in that VR is a completely self-contained ...

But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard of AR – and most of those who have don’t really know ...