Customer feedback analysis entails systematically examining and interpreting customer opinions to gain meaningful insight into your brand’s strengths and weaknesses.

Customer feedback analysis is one great way to learn about your customers’ needs and improve your product or service. With a few simple rules, you conduct analyses efficiently.

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

As customer expectations continue to shift and escalate, businesses are turning to AI-driven technologies—particularly advanced sentiment analysis solutions—for the detailed insights they need ...

Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.

Open text analysis empowers companies to harness AI, scale insights and deliver better customer experiences to improve retention and growth.

Infiniti Research announced the completion of their latest customer needs analysis study for a food industry client.

Transaction Similarity Analysis compares new customer transactions against known ones to identify unusual patterns that may indicate fraudulent behavior.