Chuck E. Cheese, the brand synonymous with children’s birthday parties and arcade fun, is taking a bold step into new territory. With the launch of Chuck’s Arcade, because who doesn’t want a Chuck E.
If the days of going to Chuck E. Cheese for games and pizza are long gone, because you grew up, the childhood hotspot is reinventing the business, opening an older teen- and adult-focused concept.
BUFORD, Ga. — The iconic Chuck E. Cheese brand is leveling up with a new arcade-only concept, and Buford just got a piece of the action. Chuck’s Arcade recently opened inside the Mall of Georgia, ...