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At what time is Sullivan's Crossing season 4 going to stream on CTV channel? Release timings, episode count and more

‘Sullivan’s Crossing’ is back for its fourth season on CTV Channel. Find out at what time new episodes of the series arrive ...
Advanced Television

Study: Half of CTV ad units are still traditional placements

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...
AdExchanger

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

Walmart and Vizio announced during their NewFront event that unified account logins are coming to smart TVs using Vizio’s ...

Eight out of ten PMax advertisers are now running CTV ads

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...
Streaming Media Magazine

What Counts as CTV? Why Defining the Channel Matters for Performance

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...
AdExchanger

It’s Time For CTV To Fix Its Accuracy Problem

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...
TV Tech

Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity

About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to ...