WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetise their libraries. By offering viewers free content and generating revenue through ads, FAST ...

Chief executive Kevin Li Ying said in a statement with the full-year results that despite the impact of Google AI Overviews ...

BUILDING a sustainable revenue model is one of the most critical steps toward success in the startup world. While having an innovative product or service is essential, it is equally important to ...

SAN FRANCISCO (CBS.MW) -- CMGI Chairman and CEO David Wetherell said Tuesday that the company is scaling back its advertising revenue model while concentrating on software licensing and e-commerce to ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...