The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...

“We are profoundly grateful to Jimmy Rane and YellaWood for honoring Coach Dye and supporting Auburn Athletics in this ...

God might be an Auburn fan, but so might have Dr. Evil's late fasha... To quote the evil mad scientist from the Austin Powers ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.

Auburn head basketball coach Bruce Pearl will serve as the Honorary Starter for Sunday’s (Oct. 2) YellaWood 500 NASCAR Cup Series Playoffs race at Talladega Superspeedway, it was announced on ...

Auburn head coach Bruce Pearl speaks during a news conference on Saturday, March 19, 2022, in Greenville, S.C. (AP Photo/Brynn Anderson) Yep, Auburn has officially become a college basketball school.