InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

Agencies who focus on quality data integration into all areas of their business will be better set to address both AI ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

The industry first needs unified standards, shared data, clear pricing models and proven infrastructure across platforms and ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...