Mashable's Shopping team has been covering Amazon Prime Day since 2018, and this year, we've got our work cut out for us. The retail giant just announced that it's extending its flagship members-only sale to four days for 2025.

Prime Day has since exploded in popularity and will include four days of deals this year. It started as just one day and expanded into a 24-hour sale in 2017 and a 36-hour sale in

For those without a Prime membership, Prime Day is Amazon’s massive sales event, featuring thousands of discounts on tech devices, beauty products, and home goods for a limited time. Here’s everything we know (so far) about what Amazon has in store for Prime Day 2025 that takes place this month.