Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Gap Inc.’s corporate overhaul will put another 1,800 employees out of a job. The cuts amount to 1.9 percent of the San Francisco apparel company’s 95,000-employee global workforce, according ...

Gap Inc. was the first Fortune 500 company to guarantee equal pay for equal work – and among the first retailers to offer same-sex domestic partner benefits, one milestone in a deep history of ...

Gap Inc.’s $58 million investment in its Gallatin distribution center, located on a 2.3-million-square-foot campus just outside Nashville, will create 100 new jobs to support the retailer's ...

I tried on similar pairs of jean shorts at Gap and Old Navy. One pair surprised me, but the other was disappointing.

Note: Gap’s FY’23 ended on February 3, 2024. Gap Inc. stock (NYSE: GAP) grew 17% in 2024 compared to a 23% return of the S&P 500 over the same period. In contrast, its peer Guess stock was ...

Enjoy 30% off your Athleta purchase when you use your Gap Inc. card for a stylish shopping experience. Selected products only. Subject to availability. Cannot be used in conjunction with any other ...

Gap Inc. has appointed noted fashion designer Zac Posen as its new creative director as the retailer seeks to overhaul its image amid flagging sales. Posen will also serve as the chief creative ...

Gap Inc. reported a 3.4% year-over-year bump in Q1 net sales to $3.4 billion. For the quarter, Old Navy, Banana Republic and Athleta each saw increases in net sales, while Gap was flat.

The July announcement of his appointment came after a tumultuous time for Gap Inc. after former CEO Sonia Syngal left the company a year ago, with chair Bob Martin stepping in on an interim basis.