Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand controversy, explained.