Cracker Barrel has a long history of country music partnerships. They even have a Grammy! The restaurant’s newest spokesman is being overshadowed by a controversy over its new logo. In fact, a major kickoff event in New York City was totally eclipsed by headlines focused on diner outrage and plummeting stock prices.

Cracker Barrel (Nasdaq: CBRL), the beloved restaurant and retail brand known for serving up more than a meal, today launched a new fall menu creative campaign that celebrates more than 55 years of country hospitality and positions the iconic American brand for the future.

Cracker Barrel has a new spokesperson. Jordan Davis is now apart of a “All the More” campaign with the hopes of patrons discovering new and returning menu items, along with a new restaurant look, and a changed brand. The country music singer is right in the middle of it, bringing it all to life.