SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The cable giant is pouring money ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...