Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.

Comcast Xfinity's first Super Bowl ad is a Jurassic Park-themed one featuring cameos of several stars from the 1993 film.

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go haywire like in the 1993 classic. Oscar winner Taika Waititi directed the ...

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.

Comcast's Xfinity partners with Jurassic Park for its national Super Bowl ad debut.

"Wi-Fi finds a way." ...

The ad's premise takes viewers back to the first film in the dinosaur movie franchise, which came out in 1993.

The commercial turns the original premise of "Jurassic Park" on its head after Xfinity Wi-Fi quickly fixes a widespread systems failure and prevents the dinosaur theme park's demise.

The OG Jurassic Park trio are back together again — this time for the Super Bowl. Sam Neill, Laura Dern, and Jeff Goldblum appear in the first Big Game spot from Comcast's Xfinity. The actors return ...