Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

If you want to know why too much B2B work is forgettable, don’t start with the creative. Start with the brief. The B2B ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Great advertising doesn't come out of the blue, bad advertising does. Great advertising starts with strategically-constructed inspiration, usually in the form of a single-page document known as the ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...

Creative writing students at Miami learn invaluable skills to help them inspire, engage with, and shape the world around them: attention to craft, style, and form to fully articulate your vision and ...

This piece is in keeping with our commitment to helping compliance to the standard professional practice of brands management and advertising, by bringing to notice, those basic and functional ...