When you’re hiring–especially for a new company where all the positions are new–writing job descriptions can be almost as much fun as a root canal. You sit down to write it, and your mind goes ...

When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save ...

Q: I manage a small office, and one of the goals I was given this year is to write job descriptions for each of our positions. The truth is, I’ve been resisting this project. Not only because it’s a ...

One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their ...

But that can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

Founder of 2021 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). If you are or aspire to be an enterprise-level business owner, it’s ...

Everyone’s looking for a job these days—even people who are gainfully employed. And hiring companies can’t seem to find enough talent to replace those workers who leave. Given this new reality, it’s ...

So, you’re hiring. Take a deep breath, pat yourself on the back for expanding in this tough economy, and get to work on a job description. It’s the single step that begins the process – and makes it ...