Scandinavian Airlines (SAS) recently made headlines after launching a challenge for its frequent flyers that would make them millionaires (in EuroBonus points, at least) following its completion.
Welcome to the HBR Quick Take. I’m Julie Devoll, editor for special projects and webinars at HBR. And today, I’m joined by Udo Sglavo, Vice President of Advanced Analytics at SAS. Sglavo leads a team ...