In your pursuit of career success, impression management is a critical skill, yet particular workers resist making an effort in this way, reasoning it as a betrayal of their authentic selves, or a ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. Impression management, the process by which we deliberately ...

Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

Impressions have long been a part of the performer repertoire. An actor’s range can be showcased brilliantly with a few reliable, recognizable impersonations that demonstrate texture, depth, and quite ...

Your customers might not make purchases as fast as you’d like. But you can be sure they won’t drag their feet when it comes to deciding how they feel about your brand. In fact, if Princeton University ...

Impression share is an indicator metric for comparing ad performance against the performance of others' ads. The end of the first fiscal quarter is always a good time to look at metrics, especially ad ...

Google Search Console treats every AI Overview impression as a regular impression. When an AI Overview appears for your ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...