People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Robert Silvie returned to his parents' home for a Mardi Gras visit this year and immediately noticed something strange: common websites like those belonging to Apple, Walmart, Target, Bing, and eBay ...

On very rare occasions, I have clicked on a banner advertisement on a Web page. But never have I purchased anything this way. Web sites that host banner advertising get paid according to the number of ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

Good morning, AdLand. Here's what you need to know today: According to the Denver Egotist, Old Spice created the world's very first — and maybe last — online scratch 'n sniff banner ad. While you ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Imagine a world where every need is met right away. Your thermostat knows exactly where to set itself. Your car’s sound system knows which song to play, when. Your grocer already knows your preference ...

Internet advertising is about to get super-sized. The Internet Advertising Bureau (http://www.iab.net/) announced Monday industry support for seven new ad units, "to ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

While it may take hours to design a great Web banner for your business site, it only takes seconds to turn it into a powerful -- and free -- advertising tool. Clickable hyperlinks, which often appear ...