More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

Several top online publishers have adopted newly sized advertisements that give marketers half of the page to tout their wares, in the industry's latest maneuver to make Web ads more pleasing to brand ...

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

Time Warner Inc's AOL Internet division said Wednesday that it would let users opt out of online advertisements that are presented to individuals based on the Web sites they have visited. By Reuters, ...

Don’t call it cord cutting, but consumers are watching nearly 9% less cable television, while increasing their viewing of content on a PC by 26%. That’s according to new research from Dynamic Logic in ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

— -- "Buyer beware" may be a cliché, but any regular Web user knows you have to watch your back when clicking display ads on Websites. However, noted antispyware researcher Ben Edelman has had ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

If you had typed “Grantham University” into Yahoo’s search engine last week, what would have appeared at the top of the page, above the actual search results, was not a link to Grantham’s Web site but ...