Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Picture a two-story, 100,000-square-foot Neiman Marcus luxury department store. Now, envision that same location transformed into a pickleball venue. As the pickleball craze continues to sweep the ...

It’s the work of San Francisco studio Bot & Dolly, which believes its new technology can “tear down the fourth wall” in the theater. “Through large-scale robotics, projection mapping and software ...

Augmented Reality (AR) and Projection Mapping Technologies constitute a rapidly evolving interdisciplinary field that marries digital visualisation with the physical environment. AR integrates ...

For sheer break-all-the-rules, let it rip, push the envelope projection technology, nothing at NAB this week (or anything, anywhere this year) could beat the 120 fps projection demo from Academy Award ...

Upon entering The Aperture, guests will be greeted by an LED media wall. The primary event area is reached through a curtain-framed archway and comprises a white-box pre-function space and a flexible ...