Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The demand for visually engaging material has never been higher. For marketing professionals and business leaders, swiftly creating and deploying visual content isn't just a trend but a necessity to ...

Just 8% of marketers see themselves as “very successful” when it comes to measuring the return on investment of their content marketing. Let that sink in for a moment. ROI can mean the difference ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Earned media analytics company, WeArisma, has launched what it ...