According to Oscar Wilde, imitation is the sincerest form of flattery. If that's true, then TikTok must be the most flattered app out there. Everyone wants to be it or beat it or both — and Facebook ...

Whether it’s a serialized drama like ReelShort’s “Fated to My Forbidden Alpha,” a viral advertisement like Duolingo’s “Living With Lily,” or simply the latest post by your favorite TikToker, vertical ...

Amazon's streaming platform, Twitch, is now testing vertical videos, signaling a switch for its content creators and audience. The experience is currently at an early alpha testing stage, with only a ...

Snapchat is credited with jumpstarting the vertical video trend earlier this year, but now the format is really starting to hit its stride. That’s out of necessity, said Ari Brandt, CEO and co-founder ...

Netflix is shifting its product strategy toward active participation rather than just watching. At TechCrunch Disrupt, CTO Elizabeth Stone outlined multiple product changes spanning live interaction, ...

Hiking through the hills above Otta, Norway, a town of 1,700 about a four-hour drive north of Oslo, a team from the Norwegian public broadcaster NRK realized it would have to take a new approach to ...

There was a time when vertical videos were considered the ghastliest site on the internet. Not any more. as marketers begin to embrace them. There was a time when vertical videos were considered the ...

Taco Bell partnered with the viral video app TikTok on a campaign promoting the chain's new Triplelupa that will hit stores for a limited time on March 12, according to a press release. The tie-up ...

First autoplay sound, now vertical video -- the world's largest social network is recasting how video should be consumed on its own platforms. Facebook will now more completely display a ...

Editor's Note: The following is a guest post from Jeff Hackett, the senior vice president for U.S. brand sales at AdColony. When was the last time you used your phone horizontally outside of watching ...