Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization ...

Parallel structure Parallelism involves using a similar grammatical structure or repetition in successive sentences and phrases. It adds rhythm and symmetry to the spoken word.

DISCUSSED in the preceding five chapters were the consistent use of parallel structures as key to writing more readable, more forceful, and more polished sentences. Also, for clearer and more ...