Metrics such as clickthrough rate (CTR) allow tracking of the active response to the advertising and indicate cost per conversion (CPC), therefore enabling a much better comparison of campaign ...

It seems like digital advertising is all the rage today with everybody advising businesses to incorporate digital advertising into their advertising plans. That’s because digital advertising is ...

From digital to traditional media, a few creative ideas to celebrate your brand’s milestones can go a long way—while having ...

As the advertising landscape continues to evolve, OOH stands out as a viable and innovative traditional channel.

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this ...

By leveraging the trust and credibility that influencers have built and merging it with traditional media for a smarter ...

The way businesses reach their customers has changed dramatically over the past decade. Traditional marketing methods, like print ads and billboards, no longer pack the same punch. Instead, digital ...

Meet the Australian beauty brand with a goal the "goal is to change the way the beauty industry impacts the customer” ...

Much like Gen X before them, Gen Z consumers have grown disillusioned with traditional marketing that over-promises and under-delivers, prompting energy drink brand OK Energy to take a more ...