In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Every business needs to track certain metrics to ensure a profitable and successful venture. While it's natural that many of these metrics are finance-related, there are other areas of a business that ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

“Data is the new gold.” This adage is popping up across industries as more organizations recognize the value that lives in business data. When properly harnessing information and tracking metrics that ...

The old maxim that nothing can be improved without measurement has long been a driver for manufacturing execution software use. But how do you decide which metrics to track in your operation? The ...

Experienced retailers know that the pace of activity in an ecommerce business is relentless. Emotions often run high, especially during holiday peak season when warehouse and fulfillment staffs are ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

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