Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Let’s be honest with ourselves for a bit, okay? If you were given the option to go and buy something or to get it free with no true strings attached, who wouldn’t want to get it for free? After all, ...

Roblox's ad business is growing again. Shares look expensive given the company's net losses. The online gaming platform is building scale, but its profitability is still lagging. The stock has been ...

Netflix and Roblox are launching a “digital theme park” called Nextworld and it features characters and content from Stranger Things, One Piece “Cobra Kai, and Rebel Moon. “Once you enter Nextworld, ...