Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

For a while now, Google Search has been experimenting with ways to offer useful data directly in the results feed. The idea is that for certain tasks, they don’t have to open websites unless they want ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...

OpenAI integrates real-time web search into ChatGPT, offering live news and data with source attribution for verified information. ChatGPT now provides real-time web search with source links and ...

Generative AI is infiltrating everything you do online, including how you find information. If you're bored with traditional search, check out the top AI search engines we've tried. I’ve been writing ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.