What’s the difference between reviews and testimonials? For now, let’s think of reviews as collected on third-party platforms (Google Reviews, Yelp, Zillow, TripAdvisor, Avvo) and testimonials as ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget ...

Not all testimonials are made equal. Some reviews may be from raving fans, while others are just raving mad. Beyond questionable reviews, though, testimonials affirm your value in the voices of those ...

We’re excited about the SEC’s updated ruling on advisor testimonials. If you’re an RIA, you’re now able to capture your clients’ advocacy in written or video format. These testimonials will be used in ...

Opinions expressed by Entrepreneur contributors are their own. Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are ...

Online reviews have become so prevalent that they seem like just another step in completing a transactional purchase, whether it's buying a car, visiting a new restaurant or watching a recently ...

In the wake of the SEC’s revamp on rules around advertising last year, you probably know that advisors can now solicit, produce and feature client testimonials. You may also know that the new rules do ...

Establishing trust and credibility is crucial for multifamily marketers to forge connections with potential residents and boost their company’s reputation. But they need more than just sleek websites ...

For advisors who want to reap the benefits of SEC’s revamped marketing rule, Vidiance is offering a solution. The video marketing agency has launched a program that will aims to help advisors create ...