To start, OpenAI plans to test advertising for sponsored products and services at the bottom of relevant responses in ChatGPT ...

OpenAI says that ChatGPT will maintain “answer independence,” meaning that, despite the incorporation of advertising, those ...

As part of the test, ads will show up at the bottom of ChatGPT’s answer to a user’s query and will be labeled as “sponsored.” OpenAI said ads won’t dictate the answers ChatGPT provides, adding that ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting for advertisers.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...