Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

Now, more than ever, the season is all about personality. Focus is on the individual. It was impossible not to spot the fashion trends this season. The ideas are loud and clear. And Swiss watch and ...

It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch ...

To celebrate its 50th anniversary, the Israel Museum sourced an innovative commemorative product from an enduring design junkie favorite. The result: the first Swatch watch reportedly ever made for ...

A collection being put up for auction next month shines a light on the secretive design history of Swatch watches. The Schmid & Muller collection, which is being sold at Sotheby’s Geneva on 10 ...

If you’ve got the money, honey, they’ve got the time. “They,” being the artists, designers and marketing people who bring you the Swatch watch, currently en route to achieving cult status among a ...