Structuralism is a psychology term pertaining to the study of the elements of consciousness, according to the Missouri University of Science & Technology. In advertising, the concept of structuralism ...

I was thinking about a video I recently saw about candles. Before seeing the video, I had never given candles much thought. They did what they did, and they seemed trivially simple in their structure.

Last week Structural Graphics showed how lights were used in an invitation to stand out and really make an impact. Today, it features two examples of marketing with LEDs: a mailer to introduce the ...