What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

You might not know standup comedian and actress Stephanie Courtney by name alone, but you definitely know her by her TV persona, Flo, from the Progressive Insurance ads. Courtney has been playing Flo ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Exuding her famous friendly Flo-ness, she greets you with a wink in her words and a plan for your auto coverage. “Welcome friend! You’re looking positively radiant today,” she says, before sharing a ...

They are the money honeys of television commercials and are so familiar, that it’s almost as if they are part of the family. With her perky, girl-next-door look, Jan from Toyota — A.K.A. Laurel ...

It all started with five unscripted words. Back in 2007, Progressive Insurance’s brand recognition was somewhere between zero and being mistaken for Progresso soup. The company needed an identity and, ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

The usually sunny Flo is perturbed with Mara (yet again) during a work-from-home Progressive Insurance staff meeting over video. While seated at the computer, Mara is busy talking to someone at home. ...