Omnicom launches Acxiom Fan Graph to unify sports fan data for smarter targeting, sponsorship measurement and ROI.
Omnicom (NYSE: OMC) today announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™. The platform unifies data signals across media, commerce, ...
New Delhi: Omnicom has launched Acxiom Fan Graph, a sports marketing intelligence solution aimed at giving brands a more complete view of sports fandom and its impact on consumer behaviour. The ...
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