It is, arguably, a reality of the human condition: We tend to ignore the patterns of the past when we’re looking for a fresh start. In software pricing, I’ve observed that this is often all too true.

Too often, from what I’ve observed, software leaders and their sales teams improvise the pricing of their software solutions. They quote customers almost on a whim, making up prices in the hope that ...

Picture this: You decide to focus on your fitness and order a monthly protein bar subscription. The protein bar company tells you that it will only charge you for the products if you build a certain ...

A recent MIT study put everyone on edge: generative AI is not returning ROI in 95% of cases, the researchers found, despite $30 billion to $40 billion in enterprise investment. Processing Content But ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

It’s been a long time since Salesforce helped change the world of technology by claiming it was going to end software. Its model of selling access to a managed service that was hosted on the cloud ...

Phil unfurled a notable two part agentic AI think piece over the holidays - one that pushed my buttons in the best way possible. Part one, The future of SaaS in a world of AI agents - part 1 - pricing ...