This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (IPG’s New ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Dubbed Lens Studio, the self-serve platform will see one of Snapchat's most popular features become more democratised. Members of the public as well as companies can download it, but crucially for ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI ...

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a ...

Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

Snapchat is revolutionizing augmented reality with its introduction of ray tracing technology to the AR Lens Studio for developers. The technology allows for realistic renderings of light and shine on ...